Yoast is a leading WordPress plugin primarily focused on SEO (Search Engine Optimization). It helps users optimize their website content for better search engine rankings. With features like keyword optimization, content analysis, readability checks, and advanced SEO settings, Yoast makes it easy for both beginners and experienced users to improve their website’s visibility. The plugin also offers tools for meta tags, sitemaps, breadcrumbs, and social media integration. Yoast SEO is widely used to boost organic traffic and improve overall site performance.